MultiMediaCart is the most powerful and flexible pay wall solution; turning Joomla into a comprehensive; yet easy-to-program, paywall environment.  MultiMediaCart faciliates comprehensive time-based, on-demand delivery of any type of Web-based content; articles, whitepapers, reports, e-books, images, video, membership sites, game Web sites, social media and networks -- all within the Joomla environment.  Memberships can be any length of time from a minute, to a lifetime.

You can provide paywall access to a media object (within a reader, player or other container), a specific Joomla article, or an entire Joomla cateory or section. You can also setup fee-based use of a Joomla component, or component.  Soon, MultiMediaCart will allow publishers to provide paid (only) access to specific JACL (Joomla Access Control List). To program MutiMediaCart paywall access - publishers need only specify the ID# of the article, category, section, component, module, plugin.

Recent marketing reports indicate that although lots of publishers offer pay per view content on the Web, getting them to time-block subscriptions is easier.  Informed consumers, who know what they want, are glad to pay for content; pay wall sites thrive when they offer desirable content that can't be had elsewhere. One advantage to using a pay wall is that it forces sites to think hard about what their customers might really want.

MultiMediaCart supports simple or complex pay wall billing, and with MultiMediaCart's automatic preview feature, audiences can view a summary of the content. ; and when they express interest in the full text, they are asked to upgrade.  Pay wall subscriptions are practiced by the world's most successful online publishers (The Economist, The Wallstreet Journal, The UK Guardian).

Online consumers are glad to pay for content; paywall sites thrive when they offer desirable content, especially content that can't be found elsewhere. One big advantage to using a pay wall is that it forces sites to think hard about what their customers might really want. We will help you build the perfect pay wall site, using MultiMediaCart technology, and  ohter Joomla technology, including JACL.

History of Paywalls  in Online Publishing

Paywall billing is time blocked access to a web page or collection of web pages. The most successful pay wall sites are owned by periodical publications.

The first successful pay wall site was published in 2002, when the Financial Times started charging for Web access to published stories.  In the UK, MoneyWeek started using a paywall in 2005. Today, 60% of the magazine content stays behind the subscriber paywall for one month. This includes cover stories and in-depth articles.  Money Week openly acknolwedges that they follow the FT.com model, that gives members access to a certain number of articles per month. The Wall Street Journal was the last major newspaper in the USA to still have its website behind a paywall. The Journal has almost one million paying online readers, which generates about $65 million a year. Many other major newspapers are testing paywalls as a way to battle industry-wide losses in print ad revenue.

Talk to MultiMediaCart about your paywall requirements.